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Das Buch richtet sich vor allem an Social-Media-Verantwortliche in der offentlichen Verwaltung. Im Detail werden die derzeit gultigen rechtlichen Rahmenbedingungen erarbeitet und anwendungsorientiert die Vorgehensweise zur Formulierung und Implementierung von Social-Media-Strategien und -taktiken dargestellt. Mit Beispielen aus der Verwaltungspraxis in den deutschsprachigen Landern sowie Best Practices-Beispielen aus den USA.

An increasing number of public institutions of higher education are realizing that there is a need to integrate innovative technologies into their curricula in order to enable students to access and review academic content anytime and to connect with each other outside of the classroom. Many public institutions of higher education have recognized this need and are in the process of introducing new practices in order to meet changing market conditions. These practices are generally referred to as eLearning practices. Besides the intended outcomes of digital student support and access to...

Grounded in solid research, Social Media in the Public Sector explores the myriad uses of social media in the public sector and combines existing practices with theories of public administration, networked governance, and information management. Comprehensive in scope, the book includes best practices, the strategic, managerial, administrative, and procedural aspects of using social media, and explains the theoretical dimensions of how social behavior affects the adoption of social media technologies.

Praise for Social Media in the Public Sector

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