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The real strength of Pakistan's economy lies in agriculture.The growth of production in agriculture largely depends on the transfer of technology to the farming community. Poor agricultural marketing practices and sluggish culture for value addition is core issues confronting agricultural development in Pakistan. Agricultural extension service plays a critical role.Since it contributes to the development of farmer's skills and knowledge to adopt new and improved technologies, the approaches and processes with which the skill development and access to information are realized in the area....