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The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

The SAGE Handbook of Risk Communication offers practical insights alongside a foundational understanding of the psychological and sociological bases of risk perceptions that are necessary for effective risk communication. This handbook considers risk communication in all contexts and applications--interpersonal, group, and societal--offering a wider view of risk communication than volumes emphasizing crisis communication exclusively. Finally, the contributors emphasize the communication side of risk communication, explicating the content and channels of messages that can effectively...