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Business Degree Success is designed for those students undertaking a business degree at university. Although there are many general study skills books on the market, few are specific to business students, and are often generic in focus. Written in a one-to-one style, this book focuses specifically on the needs of business students and looks at length at the various aspects of studying this discipline. Practical in its approach, the book discusses the purpose of study and the different challenges students may encounter on a business degree course, the relationship between students and...

Offering a student-friendly introduction to marketing, this text covers all of the need to know basics in a clear and engaging manner. Marketing is an ideal text for students of all levels coming to the subject for first time.