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This book examines environmental policy-making through research into individuals' reaction to environmental issues. It is often assumed that people are reluctant to contribute to environmental protection, because they do not see it as in their interests. The authors argue that self-interest is just one of a number of motives which affect people's choices, and that voluntary environmental polices are thus more likely to succeed than might be expected. They base their arguments on detailed surveys of public opinion.

This book examines environmental policy-making through research into individuals' reaction to environmental issues. It is often assumed that people are reluctant to contribute to environmental protection, because they do not see it as in their interests. The authors argue that self-interest is just one of a number of motives which affect people's choices, and that voluntary environmental polices are thus more likely to succeed than might be expected. They base their arguments on detailed surveys of public opinion.