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Reversing the long-term trend that had downplayed the media environment's importance in Taiwan, media literacy has been gaining increasing interest among educators, government, researchers and observers in recent years. Given this context, this research 1) outlines the concerns and importance of media literacy education in Taiwan; 2) demonstrates how youth consciousness is oppressed and manipulated by ideologies of power in society and the media; 3) determines effective methods for improving university students' critical thinking about television.