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Analytics is not only a buzzword but a catalyst in the up-scaling of businesses. Analytics are essentially a systematic and scientific analysis of the subject area coupled with principles from computer science, mathematics, and statistics. Analytics aim at not only analyzing existing data, but can also predict and forecast, thus accelerating the speed at which business can be driven. The biggest challenge lies not only in analyzing existing data but pre-processing or data cleaning, especially in the case of big data. Sometimes, the data available may not be authentic, therefore verifying...

Analyses the application of social media in business applications. Featuring coverage on a broad range of topics, such as business management, dynamic networks, and online interaction, this book is aimed at professionals, researchers, academics, students, managers, and practitioners actively involved in the business industry.