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by Noll, then scantly known, at the Carnegie Institute of Technology. An invita tional meeting on visco-elasticity in the following April at Lancaster, Pennsyl vania, brought Coleman and Noll together. In those days a person went to a meet ing so as to learn from a few competent lectures without having to be himself one more "invited speaker" or to listen to many multiples of ten minutes of trivial trash. Ericksen lectured on "laminar shear flows" of incompressible, Rivlin-Erick sen fluids. That class of flows contains all those for which Rivlin and others had obtained exact solutions....

We here attempt to give a complete but concise treatment of the theory of steady viscometric flows of simple (non-Newtonian) fluids and to use that theory to discuss the design and interpretation of ex- periments. We are able to present the theory with less mathematical machinery than was used in our original papers, partly because this Tract has more limited aims than those papers, and partly because we employ a method, found by Noll and published here for the first time, for dealing with visco metric flows without the apparatus of rela- tive Cauchy-Green tensors and reduced constitutive...