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This insightful Handbook introduces a variety of qualitative data collection methods and analysis techniques pertinent in exploring the complex phenomenon of entrepreneurship. Detailed and practical accounts of how to conduct research employing verbal protocol analysis, critical incident technique, repertory grids, metaphors, and the constant comparative method are provided. Scholars new to the area, doctoral students, as well as established academics keen to extend their research scope, will find this book an invaluable and timely resource.

This fascinating book illuminates the need for innovative research to better understand women’s roles in entrepreneurship and family firms. Underscoring the importance of using diverse methodologies to accurately capture real-world experiences, it explores the corporate challenges women face, such as gender bias and balancing work with family. Women in Entrepreneurship and Family Businesses advocates for the expansion of research into historical contexts using archival and documentary evidence, uncovering the stories of women entrepreneurs of the past. Encouraging engaged scholarship and...

This expansive and practical Handbook introduces the methods currently used to increase the understanding of the usefulness and versatility of a systematic approach to qualitative research in entrepreneurship. It fills a crucial gap in the literature on entrepreneurship theory, and, just as importantly, illustrates how these principles and techniques can be appropriately and fruitfully employed.