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Despite International Olympic Committee president Juan Antonio Samarach's proclaiming the Sydney 2000 Olympics as the "best ever," the truth of the matter is much less one-sided. In The Best Olympics Ever? Helen Jefferson Lenskyj discloses what the Sydney 2000 Olympic industry suppressed: the real costs and impacts.

This book explores how the Olympic industry has shaped hegemonic concepts of sporting masculinities and femininities for its own profit and image-making ends, examining its continuing marginalization of athletes on account of their race, ethnicity, gender, sexuality and class.

In a startling expose of the Olympic industry, Helen Jefferson Lenskyj goes beyond the media hype of international goodwill and spirited competition to uncover a darker side of the global Games. She reports on the pre- and post-Olympic impacts from recent host cities, bribery investigations and their outcomes, grassroots resistance movements, and the role of the mass media in the controversy. A highly accessible book about a complex subject that touches the hearts of sports fans everywhere, Inside the Olympic Industry is a must-read, behind-the-scenes look at the politics surrounding the...

Do the Olympic Games really live up to their glowing reputation? As the biggest global sport mega-event, the Olympic Games command public and media attention, while Olympic mythology and ritual obscure their underlying function as a profit-making business enterprise.