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The Organized Retail Industry in the world faces a situation where it is becoming challenging to satisfy the customers. In Maharashtra, especially in Pune the numbers of organized retail stores are increasing rapidly. Pune has comparatively high number of middle class population. Pune also has the highest number of students and techies as compared to any other city in the country. In the age group of 20-30 yrs. the ambition, aspiration and inclination towards glamour, movies and fashion is to a great extent. So, they spend almost every month, once or twice, to grab what's cool and trendy in...

Organized retail in India is growing at a fast pace. Many new organized retail stores are coming up every year. With more stores, the competition too is becoming intense. In order to attract customers, organized retailers are using various marketing strategies. But do these strategies go well with the customers? Are they successful in attracting the customers? The present study deals with these questions and tries to find right answer. The main aim of this research is to find whether their exists any gap between the marketing strategies that are used by the organized retailers and that...