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The Art of Selling Rocket Science is a rare series of books written specifically for sales and marketing of technical services, including engineering, architecture, construction, applied science, information technology, and management consulting. These books support our main theme that the marketing and sales of complex, technical services are distinctly different from simpler consumer services. The professionals who provide these services earn their livings by developing solutions to complex problems, yet are also asked to participate in selling their services to customers. Because of the...

The Art and Science of Delivering Superior Customer Service is the third volume of a series focused on sales and marketing for technical services firms. Of all the techniques available to help your firm increase sales, we are convinced that superior customer service is the single most important topic for succeeding. Few books have been written specifically for technical services, though the sector employs millions of people in engineering, architecture, applied science, information technology, management consulting, and niches within law and finance. Charles McIntyre and Harold Glaser have...

The Art of Selling Rocket Science is a rare series of books written specifically for sales and marketing of technical services, including engineering, architecture, construction, applied science, information technology, and management consulting. These books support our main theme that the marketing and sales of complex, technical services are distinctly different from simpler consumer services. The professionals who provide these services earn their livings by developing solutions to complex problems, yet are also asked to participate in selling their services to customers. Because of the...