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Dieses Buch beschreibt detailliert die Fuhrungsphilosophie des Customer-Value-Managements und zeigt mittels konzeptioneller Ansatze und empirischer Analysen die Instrumente der Implementierung auf.

This Companion provides a comprehensive, state-of-the-art overview and critical evaluation of existing conceptualizations and new developments in innovation research. Arguing that innovation research requires inter- and trans-disciplinary explanations and methodological pluralism at various levels, it draws on multiple perspectives of innovation, knowledge and creativity from economics, geography, history, management, political science and sociology. The Companion provides the definitive guide to the field and introduces new approaches, perspectives and developments. The Companion...

This unique Companion provides a comprehensive overview and critical evaluation of existing conceptualizations and new developments in innovation research. It draws on multiple perspectives of innovation, knowledge and creativity from economics, geography, history, management, political science and sociology. The Companion brings together leading scholars to reflect upon innovation as a concept (Part I), innovation and institutions (Part II), innovation and creativity (Part III), innovation, networking and communities (Part IV), innovation in permanent spatial settings (Part V), innovation in...