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Perhaps no other writer has shared as much public attention as Ernest Hemingway. This book shows how Hemingway's personal yearning for recognition interacted with new trends in the American publishing business and in advertising, and how the emergence of a visual culture of photojournalism and lifestyle magazines led to the public persona familiar to people all over the world. However, the book also shows the tragedy of a man who became the victim of a time that needed unquestionably virile heroes in order to cover up the psychological insecurity caused by the radical social changes taking...