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Due to numerous widely publicized corporate scandals, including the Enron accounting affair, matters revolving around ethical conduct in business have gradually been gaining importance in recent years. Furthermore, as a matter of fact, corporate strategy shapes businesses to the most outreaching degree. As a result of the prevalence of business ethics in some of the most essential elements of strategy, it is evident that understanding the mutually reinforcing interdependency between these two disciplines is crucial in order to achieve sustainable strategic success. The purpose of the study in...