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This book examines how the French transformed and dominated Moroccan society in the colonial period. The French established vocational and fine art schools, revived local methods for producing crafts, imposed modern systems of industrial production and pedagogy and reinvented old traditions. By marrying the old with the new, they revitalized arts and crafts and made them saleable commodities. Hamid Irbouh demonstrates how Moroccan artists have struggled to exorcise French influences and rediscover their authentic visual culture since decolonisation.

Art in the Service of Colonialism throws new light on how nothing in the Moroccan French Protectorate (1912-1956) escaped the imprints of metropolitan ideology and how the French transformed and dominated Moroccan society by looking at how the arts and crafts were transformed in the colonial period. The French established vocational and fine art schools, revived local methods for producing crafts, imposed modern systems of industrial production and pedagogy and reinvented old traditions. By marrying the old with the new, they revitalized arts and crafts and made them saleable commodities....