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This book offers an interpretation of the myths that shape television images and reinforce this culture's dominant ideology. It provides histories of all television genres and connects developments within each genre to political, social, and cultural shifts in the larger society. This new Second Edition updates the previous edition's close textual analysis of representative series and serials to mid-1993, reflecting the significant changes that have occurred in both the business of television in the United States and in the larger society's dominant ideology. The Second Edition also...

This book offers an interpretation of the myths that shape television images and reinforce this culture's dominant ideology. It provides histories of all television genres and connects developments within each genre to political, social, and cultural shifts in the larger society. This new Second Edition updates the previous edition's close textual analysis of representative series and serials to mid-1993, reflecting the significant changes that have occurred in both the business of television in the United States and in the larger society's dominant ideology. The Second Edition also...

"Highly recommended " --New Directions in Philanthropy
..". clearly written, well-structured, and amply documented... Himmelstein's study vividly portrays the complicated, contradictory relationship of corporate philanthropy to the corporation..." --Choice
..". this interesting and thought-provoking book should prove valuable to those interested in corporate philanthropy, as well as to those interested in the general position and power of business in American society" --Organizations
..". a discerning and nuanced historically-informed and ethically-framed sociological portrayal of...