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This book focuses on the implementations of the electronic toll collection (ETC) system on the Penang Bridge, Penang, Malaysia. One of the prevalent complaints of the bridge users using the Penang Bridge is the traffic congestion and the delay which they have to face every day. This is basically caused by vehicles stopping to pay at the bridge toll plaza. Besides that, the daily traffic on the Penang Bridge has reached its maximum capacity of 120,000 vehicles per day and it is constantly increasing every year. The ETC system allows vehicles to pass through the Penang Bridge toll plaza at...

Entrepreneurial Cadence: The Art of Startup Fundamentals focuses on the importance of establishing a rhythm in the development of a new business. It emphasizes how entrepreneurs must coordinate key aspects such as business idea, innovation, human resources, and operations to maintain progress and adapt to challenges. Just as music relies on cadence to create harmony, startups thrive through structured, consistent efforts in building core capabilities like market-fit testing, team management, and growth planning. The book offers practical insights on how founders can align their actions,...