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Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and the market itself.In a contemporary environment of "truthiness" and fake news, it is more important than ever to review core principles of ethics and to reassess how these principles apply to today’s branding and marketing practices. This book addresses practices in ethical branding and corporate...

This volume brings together valuable and innovative research in several areas of sports, including coaching, collegiate sports, sports careers, sport psychology, and sports media and professionalism. Written by a variety of distinguished researchers and scholars, as well as accomplished coaches and athletes from around the world, this book informs sports theory and sports practice. It provides readers with historical perspectives and contemporary analyses of sports management and participation, as well as unique insights into several sports through national and international case studies.The...