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"This book is the result of a team effort that has brought together researchers
from Europe, Japan and North America. Their backgrounds and experience
reflect the interdisciplinary scope of the book, which covers economic, political
and business aspects of service enterprises and cooperation in the Pacific-Asia
region.
The idea for this project originated with Gavin Boyd, who approached
l'Ecole des Hautes Etudes Commerciales (HEC) in 1990 in order to explore
possible avenues of cooperation. HEC's Center for International Business
Studies (CETAI), which has a long-standing interest in Asia,...