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"This book develops an integrated research framework in which social science and natural science merge in the analysis of the relationships and transactions within the mango supply chain from Costa Rica. More specifically, behaviour economics, and institutional economics is combined with quality management and product development techniques. This book is also important because it uses an innovative gaming simulation for research and not only for training. The game develops a standard supply chain for a perishable product, which is used for simulating the bargaining power and revenue...