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Design is central to every service or good produced, sold and consumed. Manufacturing and service companies located in high cost locations increasingly find it difficult to compete with producers located in countries such as India and China. Companies in high-cost locations either have to shift production abroad or create competitive advantage through design, innovation, brand and the geographic distribution of tasks rather than price.

Design Economies and the Changing World Economy provides the first comprehensive account of the relationship between innovation, design,...

Genre, Relevance and Global Coherence seeks to explain how discourse types or genre may influence the addressee's inferential processes in identifying the communicator's intention. It examines global coherence-based accounts as well as proposals based on Gricean pragmatics, arguing that the key to a solution lies in the interplay of the cognitive and communicative principles of relevance proposed by Sperber & Wilson. It unravels intricate relations between cognitive mechanisms, communicative principles and expectations of relevance in complex ostensive stimuli such as texts.