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This book develops a new way of understanding the impact of surfing on the environment, society and the economy. It contextualizes surfing within current debates on sustainability, considering its impact on communities as well as individual health and wellbeing. The book analyses the capacity of surfing to influence behaviour both at an individual and organizational level. It explores notions of sustainability from a range of perspectives including higher education, industry, the charity sector, media and celebrity culture. Featuring a range of international case studies, it analyses the...

Whilst being an ambiguous and contested concept, sustainability has become one of the 21^st century s most pervasive ideas, as humanity s increasing impact on the environment, as well as increasing social and economic inequalities, have local and global consequences. Surfing is a globally recognised cultural phenomena whose unique connection with nature and rapid expansion into a multibillion pound industry offers exciting synergies for exploring various dimensions of sustainability.

This book is the first to bring together the world s foremost experts on the themes of...