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Who hasn't wanted to be someone else, just for the day? So, this book is for all those who imagine what it would be like to be someone else with all its interesting twists and turns. Join Ewe, a loveable lamb, who goes on an adventure trying out being different animals, only to find at the end of the day she was happiest just being herself

Synthesizing the literature from the survey and measurement fields, this book explains how to develop closed-response survey scales that will accurately capture such constructs as attitudes, beliefs, or behaviors. It provides guidelines to help applied researchers or graduate students review existing scales for possible adoption or adaptation in a study; create their own conceptual framework for a scale; write checklists, true-false variations, and Likert-style items; design response scales; examine validity and reliability; conduct a factor analysis; and document the instrument development...