Wyniki wyszukiwania:

This book is a systemic study of human creativity. It offers a fascinating visual model of the creative process consisting of four major stages: stage I, the interplay of chaos and order; stage II, creative production; stage III, cultural selection; stage IV, morpho-evolution and morpho-elimination of created products and forms.

This book is a systemic study of human creativity. It offers a fascinating visual model of the creative process consisting of four major stages: stage I, the interplay of chaos and order; stage II, creative production; stage III, cultural selection; stage IV, morpho-evolution and morpho-elimination of created products and forms.

When this book was first published in German, it topped Switzerland's non-fiction bestseller list. Now available in English, In the Sign of the Butterfly asks why natural selection eliminated the gigantic dinosaur from the game of evolution some 65 million years ago, yet the delicate butterfly, which already existed at the time, continues to survive. Gottlieb Guntern's conclusion: the dinosaur based its survival strategy on a maximization of body weight and size, while the butterfly responded flexibly when faced with drastic changes in environmental conditions. This takes the author to the...