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Before William Shakespeare wrote world-famous plays on the themes of power and political turmoil, the Shakespeare family of Stratford-upon-Avon and their neighbors and friends were plagued by false accusations and feuds with the government - conflicts that shaped Shakespeare's sceptical understanding of the realities of power. This ground-breaking study of the world of the young William Shakespeare in Stratford and Warwickshire discusses many recent archival discoveries to consider three linked families, the Shakespeares, the Dudleys, and the Ardens, and their battles over regional power and...

Persuasive Marketing - The use of NLP in Marketing & Advertising. Why do some advertising campaigns work and others fall flat? Behavioural Psychology demonstrates that we process marketing and advertising messages in the same way that we process interpersonal communication. This is because humans have built-in 'fixed action patterns' that produce consistent, predictable responses. These 'fixed action patterns' are unconscious hard-wired shortcuts that help us make decisions, behave or act more efficiently. Many of these 'fixed action patterns' are well known in Neuro Linguistic Programming...

A collection that celebrates the research of Margaret Spufford, a "game-changing" historian who shifted the focus away from the political and social elite in urban communities to the "other 98%" in local and rural areas.