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This volume explores the process of modernising the Conservative Party under David Cameron's leadership from 2005 to 2016. It argues that Cameron's strategy was wide-ranging and multi-faceted, and that it evolved from a coherent programme of explicit modernisation into a more strategic attempt to control the Party's image, partly as a result of changed thinking within the Party and partly because of the pressure of external events, foremost among them the move into government following the general election of 2010.

The book traces the different elements of the renewal strategy...

• Extensive annotated guides to further reading and suggested questions for discussion at the end of each chapter.
  
• A greater use of illustrative...