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Engaging and informative, this book provides students and researchers with a pragmatic, new perspective on the process of collecting survey data. By proposing a post-positivist, interviewee-centred approach, it improves the quality and impact of survey data by emphasising the interaction between interviewer and interviewee. Extending the conventional methodology with contributions from linguistics, anthropology, cognitive studies and ethnomethodology, Gobo and Mauceri analyse the answering process in structured interviews built around questionnaires.

The following key areas are...

Engaging and informative, this book provides students and researchers with a pragmatic, new perspective on the process of collecting survey data. By proposing a post-positivist, interviewee-centred approach, it improves the quality and impact of survey data by emphasising the interaction between interviewer and interviewee. Extending the conventional methodology with contributions from linguistics, anthropology, cognitive studies and ethnomethodology, Gobo and Mauceri analyse the answering process in structured interviews built around questionnaires.

The following key areas are...

This title is invaluable reading for anyone collecting data through observation. Innovative and thought provoking, it is a refreshing take on ethnography stressing both academic rigor and practical necessity. It combines theoretical perspective with tangible action plans and walks you step-by-step through designing, conducting and evaluating ethnographic research.

The book skilfully introduces the varied tasks and decisions you need to consider before entering the field - helping you to avoid common mistakes and to conduct safe, ethical research.

The redesigned second...

This title is invaluable reading for anyone collecting data through observation. Innovative and thought provoking, it is a refreshing take on ethnography stressing both academic rigor and practical necessity. It combines theoretical perspective with tangible action plans and walks you step-by-step through designing, conducting and evaluating ethnographic research.

The book skilfully introduces the varied tasks and decisions you need to consider before entering the field - helping you to avoid common mistakes and to conduct safe, ethical research.

The redesigned second...

"Apart from its inherent readability, I found three other attractive features about the book: First is the use of exemplars based on case studies from qualitative studies, including Whyte's Street Corner Society; second, is the quotes from key methodological texts reflecting on a range of qualitative research traditions; and third, is the use of philosophical argument and reference in the book which provided an added depth to the debate, often lacking in more practically oriented books. These deliberations take readers to a higher plane, whilst still allowing the novice to philosophy to gain...