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Exploring Culture brings Geert Hofstede's five dimensions of national culture to life. Gert Jan Hofstede and his co-authors Paul Pedersen and Geert Hofstede introduce synthetic cultures, the ten "pure" cultural types derived from the extremes of the five dimensions. The result is a playful book of practice that is firmly rooted in theory.

Part light, part serious, but always thought-provoking, this unique book approaches training through the three-part process of building awareness, knowledge, and skills. It leads the reader through the first two components with more than 75...

Marketing is the corner stone of the entrepreneurial society and information systems become the brain of marketing functions. Due to this reason, it is almost impossible to think about marketing without information system. Therefore, the author is interested about the role of Marketing Information Systems (MKIS) in the marketing practices of Ethiopian industries; particularly, on price change decision making processes. This is due to the fact that, price is the most manipulated variable among the marketing mix elements in the Ethiopian Industries.

Wie unsere Herkunft das Denken, Fühlen und Handeln beeinflusst: Brandaktuell in Zeiten großer Migrationsbewegungen erhält der Leser auf gut verständliche und anregende Weise Einsichten darüber, wie der Ort, an dem wir aufgewachsen sind, unsere Art zu denken, zu fühlen und zu handeln formt.

Artificial economics is a computational approach aiming to explain economic systems by modeling them as 'societies of intelligent software agents'. This book presents peer-reviewed papers on recent developments in this hybrid of economics and computer science.