The Economics of Platforms: Concepts and Strategy

ISBN-13: 9781108710749 / Angielski / Miękka / 2021 / 300 str.

Germany) Peitz Martin (Universitat Mannheim

Opis

The first book on platforms that concisely incorporates path-breaking insights in economics over the last twenty years.

Recenzje

'Numerous books have been written about platforms but none of them cover the economics behind platforms in any depth. This path-breaking book fills the gap, covering the key concepts and applications of platform strategy in an accessible but thorough way. As well as being a must-read for practitioners and academic scholars who want to understand platform strategy, it is an ideal textbook for business school or economics courses on the digital economy or platforms. Extensive real world cases from around the world bring to life the economic analysis and numerical examples.' Julian Wright, National University of Singapore

Spis treści

Prologue; 1. Platforms: Definitions and Typology; 2. Ratings, Recommendations and the Use of Big Data; 3. An Economic Primer on Network Goods; 4. Growing a Platform; 5. Platform Pricing; 6. Platform Design; Epilogue.