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This book is an exploration of Alasdair MacIntyre’s writings on virtue ethics and John Pearce’s reformist and radical forms of social enterprise. Although Pearce’s work has had academic impact, by his own admission, his ideas lack the necessary philosophical underpinnings. In Virtue and Social Enterprise: Ethical Alternatives to Capitalism, Geraldine Hall draws on MacIntyre to provide such underpinnings. Through a novel synthesis of the works of these two authors, a philosophical grounding is given to Pearce’s radical form of social enterprise. In turn, MacIntyre’s views on...

This book is an exploration of Alasdair MacIntyre’s writings on virtue ethics and John Pearce’s reformist and radical forms of social enterprise. Although Pearce’s work has had academic impact, by his own admission, his ideas lack the necessary philosophical underpinnings. In Virtue and Social Enterprise: Ethical Alternatives to Capitalism, Geraldine Hall draws on MacIntyre to provide such underpinnings. Through a novel synthesis of the works of these two authors, a philosophical grounding is given to Pearce’s radical form of social enterprise. In turn, MacIntyre’s views on...