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This study investigates the concept of strategic groups from a cognitive perspective. The aim of this research study was to identify and examine the differences and similarities of managerial cognitions of competitive environments from a strategic group perspective, by investigating closely two distinctive and different strategic groups; the "Big Four" players in the industry and the Internet-based new entrants. As such, it investigates the effect of such cognitions on strategic group dynamics and evaluates the impact of these managerial perceptions on member firms structure, competitive...