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Description: Effective communication with the African society in the field of missions, church planting, and social development work has been and continues to be a great challenge, particularly to people from western cultural and language orientation. Africans are a ""we"" rather than ""I"" and a ""depended on"" rather than ""independent of"" society. The worldview of a traditional African in terms of society, relationships, and communication is communal. Certainly, the African perception of communalism affects how they communicate with the people of different cultural orientation. Africa has...

Description: Effective communication with the African society in the field of missions, church planting, and social development work has been and continues to be a great challenge, particularly to people from western cultural and language orientation. Africans are a ""we"" rather than ""I"" and a ""depended on"" rather than ""independent of"" society. The worldview of a traditional African in terms of society, relationships, and communication is communal. Certainly, the African perception of communalism affects how they communicate with the people of different cultural orientation. Africa has...