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Data is too big to be left to the data analysts. Data: Now Bigger and Better brings together researchers whose work is deeply informed by the conceptual frameworks of anthropologyframeworks that are comparative as well as field-based. From kinship to gifts, everything old becomes rich with new insight when the anthropological archive washes over big data. Bringing together anthropology s classic debates and contemporary interventions, the book counters the future-oriented speculation so characteristic of discussions regarding big data. Drawing on the long-standing experience in...