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Veteran journalist Minshall hopes that the ideas stated in this text may become a catalyst to encourage news departments to develop a guiding philosophy about their work and public obligations.

Gene Minshall was born, raised, and educated in a state he admits is a little off the beaten path. A small town (pop. 300) in an area of Montana called by the National Geographic as the "Last Real America." He has taken this environment of integrity, realistic values and straight thinking and applied them to his chosen profession: TELEVISION JOURNALISM. Having worked as a producer, reporter, and news director for 15 years, Minshall was honored as a Knight Fellow for the United States State Department. Consulting television stations in the 3rd World, Minshall encourage less bias and propaganda...