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wyszukanych pozycji: 16
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Principles of Marketing: A Value-Based Approach
ISBN: 9780230392700 / Angielski / Miękka / 2013 / 428 str. Termin realizacji zamówienia: ok. 30 dni roboczych. An engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied in practical settings to create superior value for customers.
An engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied...
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cena:
358,63 |
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Young Consumer Behaviour: A Research Companion
ISBN: 9780415790093 / Angielski / Miękka / 2017 / 434 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
194,66 |
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Contemporary Issues in Marketing: Principles and Practice
ISBN: 9781526478863 / Angielski / Twarda / 2019 / 480 str. Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
861,60 |
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Brands, Branding, and Consumerism: Personal and Social Influences on Consumption
ISBN: 9783031808586 / Angielski Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
724,58 |
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Young Consumer Behaviour: A Research Companion
ISBN: 9780415790086 / Angielski / Twarda / 2017 / 434 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
705,83 |
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Critical Perspectives on Diversity, Equity, and Inclusion in Marketing
ISBN: 9781668435908 / Angielski / Twarda / 2022 / 376 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenclatures such as "less privileged" or "low-income consumers" are being used to describe consumers. However, a critical view of the scope of the disadvantaged consumers shows that it is beyond having limited income and encapsulates all forms of limitations that prevent full inclusion in marketplace opportunities. Critical Perspectives on Diversity, Equity, and inclusion in Marketing focuses on exploring diversity, equity, and inclusion in...
Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenc...
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cena:
1213,28 |
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Handbook of Research on Consumerism and Buying Behavior in Developing Nations
ISBN: 9781522502821 / Angielski / Twarda / 2016 / 596 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this volume features research-based perspectives on consumer perception, behaviour, and relationship management across industries.
Takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing th...
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cena:
1188,00 |
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Exploring the Dynamics of Consumerism in Developing Nations
ISBN: 9781522579069 / Angielski / Twarda / 2019 / 330 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
1137,45 |
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Critical Perspectives on Diversity, Equity, and Inclusion in Marketing
ISBN: 9781668435915 / Angielski / Miękka / 2022 / 376 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenclatures such as "less privileged" or "low-income consumers" are being used to describe consumers. However, a critical view of the scope of the disadvantaged consumers shows that it is beyond having limited income and encapsulates all forms of limitations that prevent full inclusion in marketplace opportunities. Critical Perspectives on Diversity, Equity, and inclusion in Marketing focuses on exploring diversity, equity, and inclusion in...
Marketers have attracted criticism from advocates of marketing ethics for not giving equal attention to all consumers. In other contexts, other nomenc...
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cena:
935,24 |
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Religion and Consumer Behaviour in Developing Nations
ISBN: 9781839101021 / Angielski / Twarda / 2021 / 256 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth. Expert contributors highlight the individual aspects of religion that influence consumers, from perception of the self and motivations to personality and attitude. Discussing consumers' religiosity and consumption in a range of cultural and social settings, taking social class, sub-cultures and values into consideration, the contributors...
Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on...
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cena:
522,65 |
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Entrepreneurship Marketing: Principles and Practice of Sme Marketing
ISBN: 9781138585232 / Angielski / Miękka / 2020 / 448 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
175,19 |
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Entrepreneurship Marketing: Principles and Practice of Sme Marketing
ISBN: 9781138585225 / Angielski / Twarda / 2020 / 458 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
584,14 |
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Consumer Behaviour and Digital Transformation
ISBN: 9781032149752 / Angielski / Twarda / 2024 / 480 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
754,51 |
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Contemporary Issues in Marketing: Principles and Practice
ISBN: 9781526478887 / Angielski / Miękka / 2019 / 480 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical issues in marketing.
Contemporary Issues in Marketing brings together theory and practitioners' perspectives to present a coherent understanding of topical issues in marke...
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cena:
277,46 |
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Consumer Behaviour and Digital Transformation
ISBN: 9781032149769 / Miękka / 2024 / 480 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
214,14 |
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Entrepreneurship and the Informal Sector: Challenges and Opportunities for African Business Development
ISBN: 9781032392271 / Angielski Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
189,80 |
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