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Economists generally accept as a given the old adage that there's no accounting for tastes. Nobel Laureate Gary Becker disagrees, and in this lively new collection he confronts the problem of preferences and values: how they are formed and how they affect our behavior. He argues that past experiences and social influences form two basic capital stocks: personal and social. He then applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits. This framework promises to illuminate many other realms of social life...

This volume views important social and political issues through the eyes of economists. Pioneered by Gary Becker, this approach asserts that all actions, whether working, playing, dating, or mating, have economic motivations and consequences, and can be analyzed using economic reasoning. Intended as an introduction to the current state of the field, the essays are informal and nontechnical, while still using up-to-date economic reasoning to illuminate such topics as crime, marriage, discrimination, immigration, fads and fashions.

This volume views important social and political issues through the eyes of economists. Pioneered by Gary Becker, this approach asserts that all actions, whether working, playing, dating, or mating, have economic motivations and consequences, and can be analyzed using economic reasoning. Intended as an introduction to the current state of the field, the essays are informal and nontechnical, while still using up-to-date economic reasoning to illuminate such topics as crime, marriage, discrimination, immigration, fads and fashions.