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Economists generally accept as a given the old adage that there's no accounting for tastes. Nobel Laureate Gary Becker disagrees, and in this lively new collection he confronts the problem of preferences and values: how they are formed and how they affect our behavior. He argues that past experiences and social influences form two basic capital stocks: personal and social. He then applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits. This framework promises to illuminate many other realms of social life...

This second edition of Gary S. Becker's The Economics of Discrimination has been expanded to include three further discussions of the problem and an entirely new introduction which considers the contributions made by others in recent years and some of the more important problems remaining.
Mr. Becker's work confronts the economic effects of discrimination in the market place because of race, religion, sex, color, social class, personality, or other non-pecuniary considerations. He demonstrates that discrimination in the market place by any group reduces their own real incomes as...

Since his pioneering application of economic analysis to racial discrimination, Gary S. Becker has shown that an economic approach can provide a unified framework for understanding all human behavior. In a highly readable selection of essays Becker applies this approach to various aspects of human activity, including social interactions; crime and punishment; marriage, fertility, and the family; and "irrational" behavior.
"Becker's highly regarded work in economics is most notable in the imaginative application of 'the economic approach' to a surprising breadth of human activity. Becker's...

This volume views important social and political issues through the eyes of economists. Pioneered by Gary Becker, this approach asserts that all actions, whether working, playing, dating, or mating, have economic motivations and consequences, and can be analyzed using economic reasoning. Intended as an introduction to the current state of the field, the essays are informal and nontechnical, while still using up-to-date economic reasoning to illuminate such topics as crime, marriage, discrimination, immigration, fads and fashions.

This volume views important social and political issues through the eyes of economists. Pioneered by Gary Becker, this approach asserts that all actions, whether working, playing, dating, or mating, have economic motivations and consequences, and can be analyzed using economic reasoning. Intended as an introduction to the current state of the field, the essays are informal and nontechnical, while still using up-to-date economic reasoning to illuminate such topics as crime, marriage, discrimination, immigration, fads and fashions.