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How do you react to an intercultural situation that you do not understand? There are four options. You wait until it’s over. You adjust your behavior and “do as the natives do.” You blame the other as strange and stupid. Or you start to wonder by thinking about yourself and the other(s). This last option is called a Rich Point. This book provides an overview of research into intercultural communication. It is not a handbook, but offers nine studies that illustrate the reflection process from different scholarly perspectives. The approaches in this volume are the interaction approach,...

This book exemplifies that research into linguistic and cultural diversity not only contributes to the reduction of unjust human relations, but also has its own added value in creating and exposing new connections, relationships, identities, and communities through intercultural communication. It is not a handbook but offers nine studies that illustrate the reflection process from different scholarly perspectives. The approaches in this volume are interaction approach, contrastive approach, cultural representation approach, multilingualism approach and transfer approach including research...