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-Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act.- -- James Surowiecki, author of The Wisdom of Crowds

Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our temptation to cheat in any and all areas. Fans of Freakonomics, Survival of the Sickest, and Malcolm...

"A marvelous book... thought provoking and highly entertaining."
--Jerome Groopman, New York Times bestselling author of How Doctors Think

"Ariely not only gives us a great read; he also makes us much wiser."
--George Akerlof, 2001 Nobel Laureate in Economics

"Revolutionary."
--New York Times Book Review

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save...

-A marvelous book... thought provoking and highly entertaining.-
--Jerome Groopman, New York Times bestselling author of How Doctors Think

-Ariely not only gives us a great read; he also makes us much wiser.-
--George Akerlof, 2001 Nobel Laureate in Economics

-Revolutionary.-
--New York Times Book Review

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save...

-A marvelous book... thought provoking and highly entertaining.-
--Jerome Groopman, New York Times bestselling author of How Doctors Think

-Ariely not only gives us a great read; he also makes us much wiser.-
--George Akerlof, 2001 Nobel Laureate in Economics

-Revolutionary.-
--New York Times Book Review

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes...

Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. In this way, much of what we do can be defined as being "motivators." From the boardroom to the living room, our role as motivators is complex, and the more we try to motivate partners and children, friends and coworkers, the clearer it becomes that the story of motivation is far more intricate and fascinating than we've...