The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

ISBN-13: 9780007354788 / Miękka / 2011 / 352 str.

Dan Ariely

Opis

Behavioural economist & New York Times bestselling author of 'Predictably Irrational', Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our temptation to cheat in any and all areas.

Recenzje

Praise for Predictably Irrational:

'For anyone interested in marketing - either as a practioner or victim - this is unmissable reading. If only more researchers could write like this, the world would be a better place.' Financial Times

O autorze

New York Times bestselling author Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University, with appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, and the Department of Economics. He has also held a visiting professorship at MIT's Media Lab. He has appeared on CNN and CNBC, and is a regular commentator on National Public Radio's Marketplace. He lives in Durham, North Carolina, with his wife and two children.