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This book comprises of papers from the annual conference of the European International Business Academy, which was held in Oslo in December 2005 with the theme Landscapes and Mindscapes in a Globalizing World. The theme is an acknowledgement of the multifaceted attributes of today's international business. Few international business scholars would deny that both aspects are important and that the field must necessarily encompass both, but because our scholarship seldom treats them in tandem we are left with partial and isolated insights. To understand an increasingly globalised world of...

Multinational enterprises do not regard all locations as being equivalent. Smaller economies and less-developed countries are not as attractive because of a limited market size or lack of proximity to other locations. This book focuses on how multinational activity to and from peripheral economies differs from their activity in core economies.

Presenting a clear and instructive toolkit for upper level undergraduate and postgraduate students to successfully understand and analyse foreign operation methods, this revised second edition brings up to date its unparalleled coverage with new theoretical and empirical research and the latest company case material. As experts in the field, the authors share their wealth of international knowledge to give the book a strong cross-cultural appeal. New to this edition: * an extended analysis using new and relevant case studies for students to explore foreign operation methods in the full...

Presenting a clear and instructive toolkit for upper level undergraduate and postgraduate students to successfully understand and analyse foreign operation methods, this revised second edition brings up to date its unparalleled coverage with new theoretical and empirical research and the latest company case material. As experts in the field, the authors share their wealth of international knowledge to give the book a strong cross-cultural appeal. New to this edition: * an extended analysis using new and relevant case studies for students to explore foreign operation methods in the full...