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wyszukanych pozycji: 19
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Marketing Management
ISBN: 9780357635087 / Angielski / Miękka / 2021 / 336 str. Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
326,07 |
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Impara Da Zero: La guida per principianti che ti porterà a diventare un trader di successo
ISBN: 9798857167557 / Włoski / Miękka / 2023 / 228 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
98,87 |
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The Trouble with Pretty
ISBN: 9781974636099 / Angielski / Miękka / 2017 / 290 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
72,79 |
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Marketing Management
ISBN: 9781337271127 / Angielski / Miękka / 2017 / 352 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Provide a complete overview and the detailed material that your upper level undergraduate, first-year MBA and EMBA courses where students need to master core concepts in marketing management with Dawn Iacobucci's MARKETING MANAGEMENT, 5E. Simply pair this proven book with cases, group work, and/or simulations to create a dynamic and engaging upper-level course. MARKETING MANAGEMENT, 5E reflects the vibrant and challenging environment facing today's marketers. Engaging explanations, timely cases and memorable examples help readers understand how an increasingly competitive global marketplace...
Provide a complete overview and the detailed material that your upper level undergraduate, first-year MBA and EMBA courses where students need to mast...
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cena:
326,07 |
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Networks in Marketing
ISBN: 9780761901402 / Angielski / Miękka / 1996 / 443 str. Termin realizacji zamówienia: ok. 30 dni roboczych. An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships including: customer-to-customer networks; relationships as investment opportunities; and strategic alliances.
An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field exa...
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cena:
614,71 |
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Mediation Analysis
ISBN: 9781412925693 / Angielski / Miękka / 2008 / 104 str. Termin realizacji zamówienia: ok. 30 dni roboczych. This book covers mediation analysis--the examination of whether an effect of one variable on another is direct or indirect or both. Author Dawn Iacobucci offers thorough coverage of introductory and advanced material as well as conceptual and statistical information. The book begins by introducing arguments of causality, and proceeds to examine current options for analyzing data patterns purported to exhibit meditational structures. Iacobucci shows direct and indirect paths via causal paths, regression, and structural equations models. She also grounds readers in a popular structural... This book covers mediation analysis--the examination of whether an effect of one variable on another is direct or indirect or both. Author Dawn Iac... |
cena:
201,58 |
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Reconfigurable Radio Systems: Network Architectures and Standards
ISBN: 9781119969303 / Angielski / Twarda / 2013 / 304 str. Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
486,33 |
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After the Paris Attacks: Responses in Canada, Europe and around the Globe
ISBN: 9781442630017 / Angielski / Miękka / 2015 / 256 str. Termin realizacji zamówienia: ok. 30 dni roboczych. The violent attacks on journalists at Charlie Hebdo and shoppers in a Jewish supermarket in Paris in January 2015 left seventeen dead and shocked the world. In the aftermath, the public struggles with unsettling questions: What is the cost of free expression? Do the world's major cities embrace multiculturalism? Is the broad range of proposed new security measures too intrusive? After the Paris Attacks brings together leading scholars and journalists to respond to this tragedy and to debate how we can reach a safer and saner future. In this timely book, experts from... The violent attacks on journalists at Charlie Hebdo and shoppers in a Jewish supermarket in Paris in January 2015 left seventeen dead and ... |
cena:
142,56 |
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Exam Prep for Marketing Research: Methodological Foundations by Churchill & Iacobucci, 9th Ed.
ISBN: 9781428873070 / Angielski / Miękka / 2009 / 136 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. The MznLnx Exam Prep series is designed to help you pass your exams. Editors at MznLnx review your textbooks and then prepare these practice exams to help you master the textbook material. Unlike study guides, workbooks, and practice tests provided by the texbook publisher and textbook authors, MznLnx gives you all of the material in each chapter in exam form, not just samples, so you can be sure to nail your exam.
The MznLnx Exam Prep series is designed to help you pass your exams. Editors at MznLnx review your textbooks and then prepare these practice exams to ...
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cena:
178,67 |
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The Graffiti Heartist: Follow Your Heart
ISBN: 9780228807162 / Angielski / Miękka / 2021 / 38 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
64,69 |
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The Graffiti Heartist: Follow Your Heart
ISBN: 9780228807179 / Angielski / Twarda / 2021 / 38 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
86,28 |
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Consumer Behavior
ISBN: 9781119912415 / Angielski / Miękka / 2023 / 368 str. Termin realizacji zamówienia: ok. 30 dni roboczych. In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an overview of common and important consumer behaviors, contemporary social issues impacting consumer behavior including social media, a global mindset of consumer behaviors, and the ethical aspects of consumer behavior. The authors draw on extensive consumer behavior research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. Consumer Behavior is ideal for...
In Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subject with an ov...
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cena:
419,03 |
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Belonging: Secrets to Soothe the Soul
ISBN: 9798765239933 / Angielski / Miękka / 2023 / 170 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
64,16 |
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Belonging: Secrets to Soothe the Soul
ISBN: 9798765239957 / Angielski / Twarda / 2023 / 170 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. |
cena:
141,93 |
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Continuing to Broaden the Marketing Concept
ISBN: 9781787548251 / Angielski / Twarda / 2020 / 328 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.
Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientatio...
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cena:
491,72 |
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Taking Public Universities Seriously
ISBN: 9780802093769 / Angielski / Miękka / 2005 / 650 str. Termin realizacji zamówienia: ok. 30 dni roboczych. The Government of Ontario recently announced a comprehensive review of the design and funding of the province's post-secondary education system, chaired by former premier Bob Rae. The issues and opportunities confronting Ontario and Canadian research universities are by no means unique. Many industrialized countries have been forced over the last several years to respond to challenges in higher education. In response to the Rae review, the University of Toronto convened a conference in December of 2004 to focus on the evolving role of the public university in industrialized... The Government of Ontario recently announced a comprehensive review of the design and funding of the province's post-secondary education system, ch... |
cena:
265,56 |
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Kellogg on Integrated Marketing
ISBN: 9780471204763 / Angielski / Twarda / 2002 / 336 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from:
- Eric G. Berggren - Stephen Burnett - Bobby J. Calder - Tom Collinger -... This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Mar...
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cena:
200,38 |
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Handbook of Services Marketing and Management
ISBN: 9780761916123 / Angielski / Miękka / 1999 / 536 str. Termin realizacji zamówienia: ok. 30 dni roboczych. This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'
This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from...
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cena:
442,60 |
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Advances in Services Marketing and Management
ISBN: 9780762301768 / Angielski / Twarda / 1997 / 290 str. Termin realizacji zamówienia: ok. 30 dni roboczych. Part of a series which offers an interdisciplinary approach to the research and practice in services, this title discusses a variety of topics in the field.
Part of a series which offers an interdisciplinary approach to the research and practice in services, this title discusses a variety of topics in the ...
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cena:
445,13 |
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