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This volume explores the applications of narrative and storytelling in corporate, public health and political communications, and its implications for those fields.

Subgrouping of Nisoic (Yi) Languages reflected Dr. Ziwo LAMA (aka. QIU Fuyuan)s insight on language subgrouping of Nisoic (or Yi Branch, Loloish or Ngwi) and Niso-Burmese, a language stock spoken in Southwest China, Vietnam, Thailand, Laos, Myanmar as well as India. This book studies the affiliation of 34 Nisoic and three Burmic languages from two perspectives: shared innovation and phylogenetic estimation. Shared phonological innovations and shared elements of word formation were used to establish the language relationship of Nisoic. This comparative study yielded eight subgroups: Nisoish,...