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Interactive adaptive systems increasingly become part of our everyday life. Which factors could shape this development and under which conditions will interactions with technical systems be deemed socially appropriate? The "FActors of Social Appropriateness" (FASA) Model presented in this Open Access-book provides a structured approach to our understanding of social appropriateness in human-technology interaction. The FASA Model serves to inform design choices for sociosensitive and socioactive artificial assistants.