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wyszukanych pozycji: 2
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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
ISBN: 9780609810019 / Angielski / Miękka / 2003 / 272 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Dostawa w 2026 r.) Ex-cel-lence (n.) 1. The clearly false and destructive theory that a company ought to be great at everything it does. 2. A mistaken goal in which the predictable outcome is that the company ends up world-class at nothing--not well-differentiated and therefore not thought of by consumers at the moment of need. Based on exhaustive research, The Myth of Excellence provides conclusive evidence of the futility of trying to be excellent in all aspects of a commercial transaction--price, product, access, experience, and service. Instead, the strategy for your products and services should...
Ex-cel-lence (n.) 1. The clearly false and destructive theory that a company ought to be great at everything it does. 2. A mistaken goal in which the ...
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cena:
87,42 |
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Richard Aldington and Lawrence of Arabia: A Cautionary Tale
ISBN: 9780809321667 / Angielski / Twarda / 1998 / 288 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Dostawa w 2026 r.) Fred Crawford provides the first examination of all parties and points of view embroiled in the controversy generated by Richard Aldington s 1955 biography of Lawrence of Arabia. While researching "Lawrence of Arabia: A Biographical Enquiry, "Aldington had made major discoveries, including the extent to which Lawrence had cooperated in the creation of the "Lawrence legend." For this and other reasons, he concluded that Lawrence was a charlatan, a poseur, and a fraud. A powerful group including B. H. Liddell Hart, Robert Graves, and A. W. Lawrence worked behind the scenes to suppress and... Fred Crawford provides the first examination of all parties and points of view embroiled in the controversy generated by Richard Aldington s 1955 b... |
cena:
169,68 |
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