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wyszukanych pozycji: 3
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Television and Political Advertising: Volume I: Psychological Processes
ISBN: 9780805806557 / Angielski / Twarda / 1991 / 378 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and... This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utili... |
cena:
701,59 zł |
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Television and Political Advertising: Volume II: Signs, Codes, and Images
ISBN: 9780805806625 / Angielski / Twarda / 1991 / 280 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication,... This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Util... |
cena:
701,59 zł |
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Communication in the Age of Virtual Reality
ISBN: 9780805815504 / Angielski / Miękka / 1995 / 416 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. This volume addresses virtual reality (VR) -- a tantalizing communication medium whose essence challenges our most deeply held notions of what communication is or can be. The editors have gathered an expert team of engineers, social scientists, and cultural theorists for the first extensive treatment of human communication in this exciting medium.
The first part introduces the reader to VR's state-of-the-art as well as future trends. In the next section, leading research scientists discuss how knowledge of communication can be used to build more effective and exciting communication... This volume addresses virtual reality (VR) -- a tantalizing communication medium whose essence challenges our most deeply held notions of what communi...
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cena:
358,54 zł |
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