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El entusiasmo saco a Frank Bettger de las filas del fracaso y le ayudo a transformarse en uno de los vendedores mejor pagados de toda la nación. Vi a Frank Bettger pronunciar sus primeras charlas titubeantes delante de un público, y le he visto causar la delicia e inspirar a grandes auditorios en todo el amplio cambio que va desde Portlhand Oregon, hasta Miami, florida. Luego de ver el sorprendente efecto que causa en la gente, le apremie para que escribiese un libro, relatando sus experiencias, sus técnicas y su filosofía en las ventas, exactamente igual que se...

When Frank Bettger was twenty-nine he was a failed insurance salesman. By the time he was forty he owned a country estate and could have retired. What are the selling secrets that turned Bettger's life around from defeat to unparalleled success and fame as one of the highest paid salesmen in America?

The answer is inside How...

A failure as a life insurance salesman at the age of twenty-nine, Frank Bettger became in the following years one of America's outstanding successes. Here are his personal experiences and the principles of selling as he applied them, that made him one of the country's greatest salesmen.

Here are the 13 principles that enabled Frank Bettger to rise from being an unsuccessful professional baseball player to the point where he was acknowledged to be...