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NATIONAL BESTSELLER

POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable...

A wonderful take-along guidebook that will help tourists see more wildlife on their visits to Yellowstone and Grand Teton national parks. Identifies the best viewing areas for 45 major species, including wolves and bears. Includes maps, color photos, animal descriptions, and car tours and hikes for the best wildlife viewing. Nearly 4 million tourists visit the parks every year.