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This book explores the construction of agreement in the argumentative process, aiming to investigate how the activation of shared knowledge, values and beliefs leads to the creation of a common ground between the speaker and the audience in the pursuit of persuasion. In the first part of the book, the authors examine agreement from a historical and theoretical perspective, setting in relation major ancient and contemporary approaches to argumentation, with special regard for the notions of ethos, objects of agreement, starting points and topoi, all with a focus on their deployment in...

The book investigates conflict discourse in an interdisciplinary way, bringing together linguistics and periodical studies and highlighting the connection between language and ideology. It focuses on lexical choices and rhetorical devices used to tackle controversial issues.