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Examines the underlying symbolic dimensions of corporate environmentalism, helping readers to separate useful environmental information from empty corporate spin.

Businesses promote their environmental awareness through green buildings, eco-labels, sustainability reports, industry pledges and clean technologies. When are these symbols wasteful corporate spin, and when do they signal authentic environmental improvements? Based on twenty years of research, three rich case studies, a strong theoretical model and a range of practical applications, this book provides the first systematic analysis of the drivers and consequences of symbolic corporate environmentalism. It addresses the indirect cost of companies' symbolic actions and develops a new concept of...

A true story about Frances Bowen in search of a genuine cowboy from out West and Richard Bowen looking for his very own dinosaur fossils. Frances had been fascinated with cowboys since the first TV came out when she was a child and continues to be in her grown-up years. I, Frances Bowen, would like to say "Thank you." too al the cowboys and cowgirls who were nice to me along my journey. Especially to the nicest cowboy of them all. He helped to make this story what it is. Read our story and you will find out who this cowboy is and what it means to be a genuine cowboy.